My love for mid-century modern furnishings began at a young age. My grandfather was a prominent art publisher in New York and my grandmother was an accomplished artist. Their house was a pleasant mix of mid-century modern, family antiques and Impressionist art.  I loved spending time in my grandfather's den.  It was custom designed in rosewood paneling, with shelving by Herman Miller and sported comfy Eames chairs.

This early exposure to both art and objects led me to a summer course at New York City’s Parson's School of Design at the age of 16.  I loved what I learned that summer.  As a result, I decided to pursue a career in art.  Off I went, to the Tyler School of Art at Temple University in Philadelphia.

After university, I had a number of jobs ranging from selling real estate and automobiles to working in interior design.  In each role, the principal contributor to my success was my ability to interpret the aesthetics my clients were striving for in their homes, cars and furnishings.  As my knowledge and understanding of contemporary art and furnishings deepened, I started my own collection of mid-century furniture for my home in Florida.  I love the simple clean lines found in the design of this furniture.  I see the natural compliment in contemporary art.

I also studied Art Management at Fairleigh Dickinson & Sotheby's as well.  This broadened my understanding of the Art market.  

Seven years ago, I started working for Fighting Bear Antiques, a Jackson, Wyoming based business run and founded by my family.  I ultimately made the move to Jackson in 2011.  Through my experience with Fighting Bear, I have learned the ropes of running a successful business and the ever increasing role technology plays in that success.

In 2015, I recognized the natural progression of what I was doing would lay the groundwork for Alley Modern and More.  Alley Modern and More is my own business. Which, I’m quite happy to unveil now.  I realized that our area had become a mecca for mountain contemporary architecture and homes.   My goal is to serve individual clients, architects, and interior design professionals, in their quest for furniture, art and objects.  I have an extensive inventory.  Through my contacts with collector's, dealers, and auction houses, I meet my clients' special requests.

Please contact me with any questions, requests or needs! 307-413-4007 

Thank you, Cheryl Frey